As time went on and the Beatle fame spread around the world their live TV performances became more rare. Between touring and recording they just couldn’t meet the demand for appearances on all the pop music television programs that had popped up on both sides of the Atlantic and around the world. Their first promotional music clip was for “Day Tripper” and “We Can Work it Out” that cross cut two different performances of each of the songs. It was these promotional clips that played as I circled the earth. (See Day 28)
In Spring of 66’ the Beatles were at Abby Road studios recording “Revolver”. In order to promote there newest single they hired Director, Michael Lindsay-Hogg to film the promotional clips for “Paperback Writer” and “Rain”. Shot on May 19th they aired on Ed Sullivan on Sunday June 5th. If Richard Lester had captured the early Beatles at the height of the mania, Lindsay-Hogg captured the first flowering of the middle period. While part of each clip shows the Beatles playing and lip-synching the songs, the pace of the cutting, the use of slow motion and repetition, as well as shots of the group walking and daydreaming, make this the first real music video.
For “Strawberry Fields” and “Penny Lane” they would make a promotional clip to match their music and leave us asking, "but what does it all mean?” Since the band had stopped touring and retreated to the studio to work on their next record, this video was just another clue as to what we might expect. The surreal quality of the images and the music, so different from the love songs I'd come to expect, were an indication that the Fab Four was about to challenge those expectations. Clearly something was happening on Abbey Road.